Jersey Pearl has been named as the winner of the prestigious UK Jewellery Award, Brand of the Year 2013. The award ceremony was held in London’s Natural History Museum, a spectacular location in which the Jewellery industry’s finest were hosted by Dawn O’Porter.
Jersey Pearl has been dedicated to working with the best quality Freshwater pearls for 28 years. They are grown in South Eastern China and Jersey Pearl pay the farmers a visit each year to build on their relationships and pick the best pearls. Over the past 28 years they have welcomed more than 9 million visitors and in 2009 the brand moved onto the high street and is now available in 6 countries from renowned retailers such as House of Fraser and Rox.
Jersey Pearl Managing Director, John Taylor, has been quoted as saying; “We’re over the moon to have been recognised by the UK Jewellery Awards. I’d like to say a huge thank you to the team for all their hard work. We look forward with great expectation to seeing what the future holds for this exciting Jersey brand.”
Finalists for the coveted Brand of the Year Award included Swarovski, Astley Clarke and Tresor Paris. Fifty UK jewellers were quizzed on the brands before they were scrutinised by a panel of 30 industry leaders who reported that:
‘There was very little that retailers didn't love about this brand.”
‘It always listens to any problems you may have, any suggestions you may put forward and has a personal approach in terms of the relationship between the retailer and customer. It cannot be faulted in any way. All suppliers could benefit from their approach” enthused one retailer.
Another said that the “fantastical lifestyle imagery makes the brand aspirational and gorgeous”.
Its stockists praised its product, pricing, marketing and packaging, with one saying that its "attention to detail and quality is second to none".
“Jersey Pearl has managed to carve a niche for itself in the rather challenging world of pearl jewellery. It has pushed the envelope in terms of design, collaborating with people such as ethical jewellery designer, Anna Loucah. It has brought pearl jewellery to a younger, more fashionable customer.”
"Jersey Pearl is truly innovative and that's why it is our Jewellery brand of the year".