For a global business, it can be a challenge to find the right place to base a headquarters. Jersey, however, provides an environment perfectly suited to a worldwide operation and offers a lifestyle certainly not found in busy cities, as Aaron Bird, Director of AFEX Offshore, discovered:
"Being born in Sydney, I grew up with a deep appreciation for the ocean and the great outdoors. However, I didn’t realise quite how much until I moved to Jersey after a decade of working in London.
AFEX Offshore specialises in foreign currency (FX) payments and risk management solutions to businesses and individuals who are looking for an alternative to the banks.
After working in AFEX’s London office for ten years, we realised we wanted to reach out to the Crown Dependencies more effectively and saw a gap in the market within Jersey for this kind of business.
Our Jersey office perfectly complements AFEX’s global network, with offices now in twenty-two locations around the world.
Operating from Jersey is very straightforward; the Island’s financial services infrastructure and regulatory environment are well-suited to our business. We operate under a money service business licence and we’re also the first non-bank foreign exchange business to operate under an investment business licence regulated by the JFSC, which has given us opportunities to work with a broad range of businesses.
Jersey has given AFEX Offshore a platform to thrive in an ever-changing foreign exchange market, and we’ll continue to strengthen our relationships with trust and corporate service providers, asset managers and wealth advisers. We see good opportunities to grow as a business from Jersey, and benefit other local businesses by helping them to be competitive in the global FX space.
Moving the business was very smooth thanks to Locate Jersey. Initially I wanted to wait a year to see how we felt about the place before I moved over full-time, but after just three months my wife decided she loved it so much we should move early! We’ve made friends here so quickly through both Locate Jersey introductions and our children’s school, so we feel right at home.
It’s particularly special seeing our children grow up to enjoy the ocean as much as I did in Australia. Moving to Jersey has definitely reminded me how much I enjoy being outdoors and having that work-life balance.”