Jersey gained significant profile in front of some of the world’s leading companies on 14th March at a showcase event held in London.
As a sponsor of the China-Britain Business Conference at the QEII Conference Centre, Locate Jersey enjoyed strong brand presence at the event and were able to profile the benefits of relocating to, and doing business with, Jersey.
The conference is one of the key British-China business platforms taking place this year, co-ordinated by the China-Britain Business Council (CBBC), providing companies with practical knowledge and guidance to develop opportunities for inbound and outbound business with Chinese companies.
Assistant Minister for Economic Development, Deputy James Baker joined the Locate Jersey team and a group of Jersey companies. Deputy Baker met with Zhou Xiaoming, Minister Counsellor for Economic and Commercial Development at the Embassy of the People’s Republic of China in the UK; the Rt Hon Ken Clarke QC MP and Minister for UK Government and Sir David Brewer CMG, Chairman of CBBC.
“This event was important for Jersey in developing our profile and presence to Chinese businesses and government organisations,” explained Deputy Baker. “The positive response we had was significant, particularly from the Chinese Embassy and UK Government officials. The process of developing business relations with China takes time and effort and Jersey is building vital, positive engagement which will benefit businesses looking to provide services to the Chinese market. Attending the event with a strong Jersey presence made it clear that Jersey is serious about offering world-class services to this growing economy and we will follow up with contacts made at the event to make the most of all opportunities.”
Chinese businesses, government officials, key decision makers and industry leaders attended, representing a broad mix of interests. Other sponsors included Huawei, Jaguar Land Rover Limited, HSBC, Bank of China and Ernst & Young. Government representation included: The Chinese Embassy; All-Party Parliamentary Group; UKTI; Department for Business, Innovation and Skills; the Foreign and Commonwealth Office. Jersey businesses that attended included: Jersey Post; Basel Trust; Bedell; Jersey Finance; Standard Bank and Waddington Architects.
Commenting on why he chose to attend the conference, Mike Waddington of Waddington Architects said: “The Conference provided a good forum for us to seek collaboration opportunities in China's remarkable urbanisation process, which is now recognising the particular need for green buildings, liveable cities and ecological solutions. The conference really helped us in establishing links with the keynote speakers, other delegates and representatives from the China-Britain Business Council which, with the valued support of Locate Jersey, we hope we can build upon.”
Media interest in the event was high, with Sky TV and China Central TV interviewing Deputy Baker about the Jersey business proposition. These interviews will be aired on national media channels in both the UK and China, further extending Jersey’s profile.